Friday, March 19, 2010



Introducing BASE – KINGSTON (Lifestyle Boutique)

Kingston, Jamaica Kingston, Jamaica is readying itself for the opening of the doors to the hippest and hottest lifestyle store for men. Located in Upper St. Andrew’s Manor Park, Base – Kingston is the ‘one-stop shop’ for men’s fashion for the upwardly mobile man, whether a college student, an emerging professional, or an established aficionado.

Owned and operated by I&I’s Jason Panton, and musician and lyricist Cezar Cunningham, the boutique promises to be like no other, and will source and stock the most trend current, yet classic pieces for the modern male.

In addition, BASE-KINGSTON will not only offer a highly differentiated collection of fashion apparel, but will also offer its customers accessories and home goods, all from a fun, inviting and dynamic store setting.

According to co-owner Panton, “Our core strategy is to provide a store environment that establishes and creates a bond with our customers. In addition to our retail store, we will offer our products and market our brands directly to the consumer through our e-commerce. All merchandise can be pre-ordered, picked up or delivered.”

So, whether you’re 15 or 50, patrons of BASE-KINGSTON are guaranteed not only affordable prices, but also value and style.

"Our customer is rooted in Jamaica, but is a global citizen who keeps up with the latest trends, music, news and fashion worldwide.”

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