Wednesday, March 31, 2010

YAADCORE DANCEHALL MIX


YAADCORE DANCEHALL CD AVAILABLE @ BASEKINGSTON or you can download here:
BIG UP RORY...


DOWNLOAD HERE: http://www.zshare.net/download/7395467720a601f7/


Thursday, March 25, 2010

MAVADO STOPS BY BASE KINGSTON


Mavado stops by BASE Kingston to pick up some of our latest pieces.



CEZAR PERFORMS LIVE!

BASE Kingston Co-Owner Cezar performs @ Moving Mountains this past weekend in Strawberry Hill. Big up to Kevin Bourke, Charles Lazarus, Nicholas & Elena Lynch...

Pics courtesy of Social Lingua http://www.socialingua.com/














Wednesday, March 24, 2010

BASE KINGSTON is offering the latest in new spring colors for men, with unique pieces you can put togethter with ease. All pieces below are currently offered in store while supplies last. These looks include clothing from KILO GOODS, I&I CLOTHING CO, ENGLISH LAUNDRY, ROCKSMITH, CONVERSE,& SUGARCRAFT

Put together your Easter outfit and enjoy all the parties in Kingston & Country from Daydreams to Frenchmans. Base Kingston is located in Upper Manor Park Plaza Shop #11.




Tuesday, March 23, 2010

I&I New Summer Collection will soon be available @ BASE KINGSTON






I&I CLOTHING CO presents its new summer collection available at BASE KINGSTON by mid-April. Still Ruling our Destiny Summer 2010...

Sunday, March 21, 2010

CO-OWNER Jason Panton in MY KINGSTON


MY KINGSTON - JASON PANTON

Style Observer

Sunday, February 21, 2010

Jason Panton - Creative Director/CEO I&I CLOTHING CO. (www.iandiclothingco.com)

Co-Owner BASE Kingston Lifestyle Boutique

Graphic Designer/Artist

What are your earliest memories of Kingston?

1/1

My house, my dog Chummy and potholes. I left Kingston at an early age due to my dad pursuing opportunities abroad, so for me it was simple things like the sounds, smells and food. But as a young kid the first thing I noticed that was different was the potholes.

What do you miss when you are not in Kingston?

The good meditation I get here and the people. People always talk about the "vibe" in Kingston, and it's hard to articulate, but probably what I miss most is the spirit of the people in Kingston. It's the New York City of the Caribbean. Between the creativity, food, friends and sessions... it's a great place to live and visit. If you know Kingston you love it... if you don't it's an enigma and I think that is what makes it particularly special.

What are your favourite home comforts?

As my friends and family know, I love juice...any natural juice: sugar cane, June plum (has to have ginger), cherry, all blends and mixes. I can't get enough! If I have juice and some hard dough bread I think I could survive for days. Besides that, Jamaican breakfast is the best.

What would you do if you were mayor (of Kingston) for a day?

If I were mayor for a day, I would create a national day of community service. I think more people in Kingston, and the world for that matter, need to reach across monetary, class and neighbourhood lines, and do something for the good of the broader community and those less fortunate. I would even require that all high school students volunteer hours in order to graduate. We shouldn't wait for a disaster to realise how interdependent our world is. Like Capleton says: "No matter how big you are, we are living in a small world."

Share with us the title of the last book you read.

The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else by Hernan de Soto; and The book of Psalms.

What's your middle name?

Alexander

And the last bit of music that stirred your soul?

My regular rotation is Bob Marley, Dennis Brown, Jacob Miller, Sizzla, Jah Cure, Garnett Silk. I mix in a little dancehall, hip hop, some R&B, and a little dub step/electronic here and there, but if I don't listen to my regulars on a daily basis something is wrong. I love the old roots reggae; I think it was the golden era, it most definitely drives my creativity.

What was your last bit of retail therapy?

Buying for BASE Kingston. I am a very selective shopper for myself, and I only buy pieces that I love and denim that I want to wear over and over again. I really prefer to have things in my closet than have to shop at the last minute for an event.

Which cologne are you currently splashing?

John Varvatos Vintage.

What is your preferred beverage?

I am not a drinker so any natural juice!

What has been your most memorable meal in Kingston?

Snapper at White Bones. I'm hungry just thinking about it.

What upsets you?

Upset is a strong word...what bothers me is people who exhibit ignorant and ungrateful behaviour.

What are your current projects?

Opening BASE Kingston; working on my Summer collection for I&I; two magazines in Miami; a couple of websites; and I have just finished up artwork for the Bob Marley Movement Caribbean Festival in Miami. I think that's it for this week.

What's your advice to a first-time visitor to Kingston?

Make a friend who lives in Kingston. It's like NY or LA, it helps to know someone on the inside. On your first trip don't sleep, just go hard then go home... it will all make sense when you have recovered from 'body come down'. Then think about the next trip around one of our many national holidays. Repeat several times before you take a trip to "relax".

What's your philosophy?

We rule our destiny..."Even today with faith, courage and a just cause, David can still conquer Goliath." - His Imperial Majesty Haile Selassie I.

JAMAICA OBSERVER ARTICLE ON BASE KINGSTON



If nothing else, new menswear boutique Base Kingston is a lesson in utilising space. For the eye hardly notices that the room is no larger than 350 sq ft and that's just what musicians-cum-co-directors Jason Panton and Cezar Cunningham wanted to achieve.

"The floor space is small and the roof is high," shares Cunningham who is also a design architect, "so we played up the vertical element to trick the eye that the space was larger than it really is."



The high ceiling inside Base Kingston allows the place to feel much bigger than it really is. (Photos: Joseph Wellington)
1/2

But wait, the Upper Manor Park boutique has more.

Ceiling-to-floor wooden shelves and minimalist approach to accents also give the illusion of room. Throw in funky garbs mixed with South Beach-ready wear and the result is a party-hungry bachelor's dream.

Because of their respective commitments to music, Jason and Cezar understand too well the importance of clothes that transition from the stage to the dance floor. And to put it in words, both prefer the kind of roots-meets-artsy-meets-playboy style, borne out in Panton's I&I wear.

"People would always compliment us and say, 'we think you're fashionable'..." Cunningham shares, but adds that the enquirers would hit a blank when it comes to finding similar pieces locally for their own wardrobe.

"We'd always have to wait to go abroad before we can find really interesting and cool stuff," the singer tells SO.

And thank heavens that, as this new retail space blossoms, all that might just change.

Friday, March 19, 2010

BASE KINGSTON GRAND OPENING!


YOUR NEW HOME BASE

Introducing BASE – KINGSTON (Lifestyle Boutique)


Kingston, Jamaica Kingston, Jamaica is readying itself for the opening of the doors to the hippest and hottest lifestyle store for men. Located in Upper St. Andrew’s Manor Park, Base – Kingston is the ‘one-stop shop’ for men’s fashion for the upwardly mobile man, whether a college student, an emerging professional, or an established aficionado.


Owned and operated by I&I’s Jason Panton, and musician and lyricist Cezar Cunningham, the boutique promises to be like no other, and will source and stock the most trend current, yet classic pieces for the modern male.


In addition, BASE-KINGSTON will not only offer a highly differentiated collection of fashion apparel, but will also offer its customers accessories and home goods, all from a fun, inviting and dynamic store setting.


According to co-owner Panton, “Our core strategy is to provide a store environment that establishes and creates a bond with our customers. In addition to our retail store, we will offer our products and market our brands directly to the consumer through our e-commerce. All merchandise can be pre-ordered, picked up or delivered.”

So, whether you’re 15 or 50, patrons of BASE-KINGSTON are guaranteed not only affordable prices, but also value and style.


"Our customer is rooted in Jamaica, but is a global citizen who keeps up with the latest trends, music, news and fashion worldwide.”